Bread & Butter: real lead capture, gated content & newsletter opt-ins



Start to capture more leads from your WordPress website with content gates, lead capture, social sign-in, and more!
Understand prospects, and use marketing automation workflows to synchronize user data to every tool in your marketing stack converting website visitors into paying customers.

Major features in Bread & Butter include:

  1. Content Gating, Lead Capture, & Account Registration
  2. Website Analytics
  3. CRM Capabilities
  4. Marketing Automation
  5. SSO & Authentication as a Service

Get started:

Check out the testimonial video below:

“Create gated content, just like The Wall Street Journal where you get asked to enter your details before reading an article”


Create lead capture or gate content in minutes, without a designer or developer. Select the type of content gate or lead capture form and assign it to any page of your WordPress Website: Whitepaper, Annual Report, PDF, Video, Blog Post, Community, Email Newsletter, WP Page, E-Book, Coupon. Design Content Gating Experiences Tailored To Your Target Audience & Buyer Journey

  • Easy to configure. Setup in minutes without a designer or developer.
  • Customize each gate with our intuitive WYSIWYG editor.
  • Capture qualified leads and work emails with SSO and IDPs
  • Pass leads to most CRMs, email providers, or 3rd party services either natively or via Zapier.


Increase visibility into individual users and their actions.

Supercharge your WordPress website with first-party data analytics that provides actionable insight. Find the macro and micro trends for each prospect, customer, and marketing campaign.

  • Real-Time Stats
  • Engagement Scores
  • Custom Funnels & Conversion Events
  • User Journey Map
  • Enriched User Profiles
  • Weekly Reports


Bread & Butter integrates and passes valuable information to your existing CRM or acts as a standalone CRM. Get your sales pipeline moving. Increase order size, and decrease time to close.

  • Verified Work Emails from any content gate or signup page.
  • Lead Scoring. Prioritize and target the highest quality prospects.
  • View content and website browsing history for each prospect.
  • Tailor conversations, build rapport, and better understand customers’ needs.
  • Simple or multi-stage sales funnels & automatically sync to CRMs or other 3rd party services.


Smart automation. Zero coding experience required.
Design custom workflows in a flash. Keep data synchronized across multiple platforms & save serious time. Work on your business, not in your business.

Platform Integrations:
* Mailchimp
* Klaviyo
* Slack
* Pipedrive
* Google Analytics
* Zapier
* Twilio

New integrations are added every month! Contact us about new integrations.

A few Marketing Automation examples from our clients:

  • Push email captures to Mailchimp or any email provider via Zapier
  • Receive Slack Notification for new signups to public channels, groups, or as private DMs
  • Push website browsing history for each prospect to a CRM, CDP, or Email Provider
  • Receive a text message if a prospect spends 10+ minutes on a whitepaper or dedicated webpage


Sleep better knowing your business is fully compliant regardless of your content and jurisdiction. All user data is securely handled & is GDPR, CCPA or Data Protection Laws ready.

Save time and money with Bread & Butter IO’s one-click integrations for 3rd party IDP (Identity Provider) and SSO (Single Sign-On).

Enterprise IDPs
* Microsoft
* OneLogin
* Google
* Okta

Social IDPs
* Microsoft
* Google
* Facebook / Meta
* Linkedin
* Twitter
* Salesforce
* Basecamp
* GitHub
* Dropbox
* Apple
* Slack
* Planning Center
* Twitch
* Intuit Quickbooks

Have questions? Book a demo, check out our documentation or reach out to our support!



To install the Bread & Butter IO WordPress Plugin, follow these steps:

  1. Download the Plugin using the Download button above.
  2. Log in to your WordPress admin panel as an Administrator.
  3. Go to Plugins on the left side menu, then click the Add New button at the top of the page.
  4. Click Upload Plugin at the top of the page, then click Choose File.
  5. Find and select the ZIP file that you downloaded in Step 1.
  6. Click Install Now.
  7. Once the Plugin has completed installing, click Activate.

The Bread & Butter IO WordPress Plugin is now installed. To complete the setup process, go to Step 3 in our How to Guide

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13 Lúnasa, 2023 1 reply
It says there are a bunch of email integrations but when you go to Newsletter, there's only Zapier and Mailchimp.
27 Aibreán, 2023
We needed a tool that allowed us to collect data and gate some pages on our website. This plugin and platform has allowed us to do both easily and is now providing us a way forward to develop our website further and be able to market it in the best way to gain more traffic to our site. The support team is fantastic and we always get a very quick response - they are always happy to help!
19 Aibreán, 2023
I'm pretty happy on how easy it was to setup Bread & Butter. It was a great way to provide a one click login for my customers. It's so far the easiest solution I've found in the market, must try!
24 Meán Fómhair, 2022
There are other social login plugins out there, but nothing comes close to this one. Within 5 minutes the plugin was up & running and I could add different soft-paywall style content gating options on the website without using legacy custom forms. Now I can see who is on my website, and which content they are engaging with and trigger custom conversion points to GA4 in order to finally get a true funnel view of my website activity. Took about an hour to setup the final Production-ready oauth tokens and keys. That setup is needed regardless of which SSO plugin you go with and will depend on how many social signon options you want to offer.
15 Meán Fómhair, 2022
If you're looking for a way to remove friction from the process of capturing first-party data then Bread Butter IO is the perfect solution. For a few years now we've been looking for an easy UX friendly solution to reduce friction and capture details about the people visiting our site. Since we've started using Bread and Butter IO we've been able to increase conversions with our content gate on our blog and capture an impressive amount of data about the people visiting our site. Previously we'd only been able to find clunky and ineffective solutions to capturing first-party data. Not to mention how cumbersome and difficult they were to setup. By comparison Bread and Butter IO was very easy to get running. The plugin itself is well-designed - as is their dashboard. I've been very impressed by the development and support team, who are responsive and work hard to address bugs and listen to concerns. The data in Bread and Butter IO also integrates with our CRM. Allowing us to turn marketing data into actionable insights that can inform our lead pipeline.
Read all 5 reviews

Contributors & Developers

“Bread & Butter: real lead capture, gated content & newsletter opt-ins” is open source software. The following people have contributed to this plugin.